LinkedIn

Case Study

Creating content that delights.

Challenge

Position LinkedIn as the premier hub for reaching business customers in financial services.

Outcome

An organic content creation strategy was created for the leader within the financial services division in order to continue the active and passive conversation between potential customers.

Project Scope

Strategic Marketing
Thought Leadership
Audience Research
Positioning & Messaging
Content Creation
Demand Generation

Defining the Approach

Our team partnered closely with LinkedIn’s marketing leader to craft a content-driven storytelling campaign targeting financial services CMOs.

Micro content with macro impact

Educational Insights

Quick-read articles and infographic posts filled with best practices for B2B finance marketing that subtly highlighted LinkedIn’s unique advantages.

Thought Leadership

Authentic, straightforward, conversational testimonials that implicitly endorsed LinkedIn as the place where industry leaders speak out.

Inspiring Narratives

Casting LinkedIn as the central hub for discussion and discovery with a core, unifying message: the most important conversations in business happen on LinkedIn.

Practical advice

Actionable advice and how-to’s that built trust and credibility through real world cases and campaigns.

The Results

The campaign quickly gained traction, leading to meaningful engagement among the target audience and internal wins for LinkedIn’s team. They were able to create deeper connections with key B2B marketing leaders and solidified LinkedIn as the go-to platform for reaching their most sought after customers. Just as important as the advertising wins were the perception wins: LinkedIn was no longer just viewed as a social platform, but as a trusted partner and advisor when it came to B2B marketing.

“Will Be Live Agency showcased outstanding expertise in creative content direction and deep understanding of my executive profile. Their support in ideation and strategy was key to shaping my Creator persona and content pillars, which continue to strengthen and define my online presence.”

Katheline Jean Pierre

Managing Director, Enterprise Group Solutions, Marketing Solutions

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