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ABB, a global leader in industrial automation, partnered with Will Be Live to strengthen its strategic marketing foundations within the PAPI division.
Will Be Live has been an essential partner in shaping the foundation of our global marketing strategy. Their work on strategic marketing projects helped us build a clear, structured framework that supports deeper, more relevant connections with our audience. On account-based marketing, they bring a fresh perspective with a focused, methodical approach that’s already influencing how we think and plan.
While areas like segmentation, value proposition, and sales enablement are still ahead, their input so far has created real clarity and momentum. Their way of working is collaborative and precise and anchored in our priorities, and always mindful of what drives real business outcomes.
Will Be Live is helping us move forward with purpose and setting us up to go further.
Sara Sedighi
Global Strategic Marketing Manager
Co-developed account-based marketing (ABM) and segmentation frameworks to guide future targeting.
Conducted internal stakeholder interviews to surface insights.
Contributed to high-level messaging that informed content direction.
Supported the shaping of strategic marketing plans in collaboration with ABB teams.
This collaboration helped ABB PAPI division establish stronger customer-focused approach across selected business lines.
Created content for lead generation tactics through ambassador programs
Provided strategic trade show support
Supported the shaping of strategic marketing plans in collaboration with ABB teams.
This collaboration helped ABB PAPI division establish stronger customer-focused approach across selected business lines.
We also partnered with ABB's ELIP division to strengthen its strategic marketing foundations within the PAPI division.
Will Be Live has been an essential partner in shaping the foundation of our global marketing strategy. Their work on strategic marketing projects helped us build a clear, structured framework that supports deeper, more relevant connections with our audience. On account-based marketing, they bring a fresh perspective with a focused, methodical approach that’s already influencing how we think and plan.
While areas like segmentation, value proposition, and sales enablement are still ahead, their input so far has created real clarity and momentum. Their way of working is collaborative and precise and anchored in our priorities, and always mindful of what drives real business outcomes.
Will Be Live is helping us move forward with purpose and setting us up to go further.
Sara Sedighi
Global Strategic Marketing Manager
Co-developed account-based marketing (ABM) and segmentation frameworks to guide future targeting.
Conducted internal stakeholder interviews to surface insights.
Contributed to high-level messaging that informed content direction.
Supported the shaping of strategic marketing plans in collaboration with ABB teams.
This collaboration helped ABB PAPI division establish stronger customer-focused approach across selected business lines.
Executed on thought leadership campaigns powered by brand ambassador initiatives, amplifying reach and audience engagement.
Enhancing trade show effectiveness through improved decision-making tools and streamlined processes
Led a product marketing integration initiative to launch and sustain a differentiated brand position, aligning messaging, positioning, and go-to-market execution across functions.
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